About
At Droodle, we believe creativity should be joyful, safe, and accessible to every child.
Droodle is a kids’ creative AI app for iPad that turns simple doodles into imaginative artworks. Designed exclusively for children aged 4–10, Droodle helps kids explore their creativity through drawing, tracing, and playful AI transformations.
But Droodle isn’t just about art - it’s about safe creativity. Our platform is built from the ground up to protect children. Every prompt is filtered to block inappropriate content, and our AI model is trained to generate child-appropriate results only. Once a creation is complete, all AI data is immediately deleted - nothing is stored, nothing is reused. Parents can trust that their child’s imagination is in safe hands.
Our Mission
To inspire and empower children’s creativity through playful tools built with safety at their core.
Why Parents Love Droodle
COPPA-Compliant
Built with children’s online privacy in mind
Safe AI Generations
Strict filters ensure every creation is age-appropriate
Screen Time Balance
Parents can set timers, giving kids creative fun without overuse
Educational Play
Kids improve their drawing skills and develop confidence in their creativity
Why Kids Love Droodle
Kids love Droodle because it makes their doodles come alive. In just seconds, their drawings transform into magical creations, opening the door to whole new worlds of imagination. Every tap feels like a surprise, whether they’re drawing, tracing, copying, or exploring themed adventures.
Instant Magic ✨
Kids see their doodles transform into realistic, magical art within seconds
Fun Levels to Unlock
Completing challenges gives kids a real sense of progress and achievement
Confidence Boosting
Kids love showing grownups, siblings and friends what they've created
Unlimited Access to Templates
Learn to draw or trace with our regularly updated template libraries
Who We Are
We're a Melbourne, Australia based team of parents, developers, and designers who share a vision: technology should nurture imagination.
Natalie Higson
Founder of Droodle
As both a creative professional and a mum, Natalie saw a growing gap in the world of kids’ technology - one where fun and imagination often came at the cost of safety, privacy, or quality. With a deep love for design and a passion for building meaningful tech, she envisioned something better: a magical, secure space where kids could explore, draw, create, and express themselves with the help of cutting-edge AI.
Natalie brought Droodle to life by combining playful creativity with ethical technology. Every line of code, character design, and safety feature has been crafted with care, ensuring Droodle is not just an app, but a trusted playground for young imaginations to grow.
Droodle is proudly Australian-made and parent-approved, built on the belief that AI can be a positive creative force when guided by empathy, privacy, and purpose.
The Heart of Droodle
At its core, Droodle is more than just an app - it’s a creative companion for kids. Whether they’re tracing their first shapes, exploring fantasy worlds, or showing off their “Look what I created!” gallery, Droodle grows with them and celebrates their imagination every step of the way.
